How to Calculate and Measure the SEO ROI?

When we choose SEO services rather than PPC we are worried about return on investment (ROI). SEO ROI is hard to calculate. When we are going to choose PPC, then it is easy to measure the ROI. But SEO doesn’t have fixed costs, fixed results, and many other things. That is why SEO ROI is hard to calculate. But there are KPIs that help SEO analysts or online businesses to calculate SEO returns.

Source: https://www.ezrankings.com/blog/how-to-calculate-measure-the-seo-roi/